Types of Links That Improve Search Engine Optimization Rankings

Think of link building as a way to build relationships with other websites. By connecting your website to other websites or just relevant content, you can create a larger online presence for your business or gain more visibility for your content. But this is easier said due to things like Google algorithms, spammy links, and link penalties. But there are several types of links that improve search engine optimization (SEO) rankings.

Here are some strategies for how link-building can be done successfully.


Backlinks may be defined as links pointing to a web page from another website. They play an important role in SEO and are considered one of the top three ranking factors. Backlinks tell search engine algorithms that your website is reliable, authoritative, and trustworthy

To increase backlinks, reach out to other websites and offer to guest blog on their website. Or, perhaps a more effective strategy is link exchanges. A link exchange is when two websites agree to link each other’s content to gain visibility and search engine rankings. For example, website A, a memory care website, links to website B, a home healthcare website. In return, website B links back to website A. When engaging in a link exchange, you want to make sure the other websites are reputable and have content relevant to your own.

Internal Links

Internal links connect two pages on the same website, forming a network of related content and making it easier for users to navigate. They also help search engine algorithms understand a website’s structure and prioritize certain web pages over others.

When linking to other pages within your site, use keyword-rich anchor text that accurately describes the content of those pages. Also, strategically link to other related content throughout your website so users discover more useful information and keep them on your site for longer. Finally, make sure all internal links are working properly as broken links equal a bad user experience.

Organic Links

Organic links are links that appear naturally on web pages without a site owner having to add them. They demonstrate the quality of not just a website but also of its content as other websites have linked to it without any prompting.

To get organic links, create high-quality content that serves an important purpose or solves a problem. You can also increase the chances of other websites naturally linking to you by establishing relationships with influencers in your industry and using social media platforms to share your content. Additionally, consider participating in online communities related to your industry as this builds trust and credibility, increasing the likelihood that users will link to your content.

Link building is an important part of SEO, and there are several different strategies you can use to improve your website’s rankings. Whether it’s creating internal links within your own site or engaging in link exchanges with other sites, these strategies can help increase the visibility of your website and make it easier for users to find your content.

AK Turner
AK Turner is the New York Times bestselling author of the Vagabonding with Kids book series, as well as This Little Piggy Went to the Liquor Store, Mommy Had a Little Flask, and Hair of the Corn Dog. She loves to eat and drink. All the time. Learn more at AKTurner.com.