A company website is more than just another digital storefront in a virtual ocean of competition. It is the hub of activity that helps to define your brand, drive conversions and increase sales across the board.
Suffice to say, it probably needs a little spring cleaning every now and then if it is to remain relevant and functional.
An outdated website can spell disaster in terms of growth, traffic, and professionalism, so in order to make sure your company site receives the maintenance it deserves, here are some digital spring-cleaning tips you might want to check out.
A Remarkable Makeover
As the whims and wants of society evolve, so too does its expectations. In order to meet these expectations, a website makeover might be in order.
A great website is not just for show, it fulfills many practical purposes, such as guiding the customer to your products and showcasing your brand’s overall aesthetic.
Just like fashion, trends come and go, so keeping an eye on the current paradigms of website beauty is a must.
If you do not have the time or the knowledge of coding to make sure this maintenance gets underway, you can always think about outsourcing to a wonderful company like ALT Agency Birmingham.
A Content Cleanup
In digital marketing, great content is king, provided there is a strategy to make it as effective as possible.
As times change, the meaning and value of your content will change, particularly if you are writing about an ever-transforming subject like cutting-edge technology on your site’s blog.
This type of content can become quickly rendered obsolete, taking up space and potentially increasing loading times. If you feel like your website is inundated with unusable content, it might be time to put remorse aside and start deleting or, at the very least, updating.
A Multichannel Matchup
Even if you fully updated your website, maintained it to the best of your ability, and wrote top-tier content on every page, if no one can discover it, it may all be for nothing.
Opting for a multichannel approach to marketing your site and increasing digital visibility is a must, and sometimes this takes a little virtual spring-cleaning to achieve.
For example, if your company has an online presence across a range of social media platforms, ensuring that your voice and aesthetic are cohesive to your website is a must.
This could mean introducing links, stories, and buttons that link up across your various channels, as this might make your audience more likely to arrive at your site.
A Speedy Success
If your website loads slowly, there might be more to your initial issues than meets the eye. This could be a result of poor optimization in the backend of the website, such as:
- Poor coding
- An overly complicated sitemap
- Too many plugins
- An excess of images
- Incompatible custom CSS
If a website does not load quickly, there is not much chance that your visitor will hang around. This potentially means losing out on custom, or in the worst case, damaging your brand reputation at the same time.
If this is the case with your website, taking a look at the backend of your site and working out and cutting out unnecessary or poorly functioning elements might be your best place to start.