As more and more states legalize recreational marijuana, there are more cannabis companies appearing than ever before. There is a lot of money to be made in this area, and what was once a shadowy business conducted in secret is growing with the use of technology and modern growing methods.
This industry also comes with a new development: competition. There are dozens of companies working on gaining an edge in this growing market, and like any other business in any other field, search engine rankings and SEO matter. You need a website and a blog, and you need to build your digital marketing strategy and presence sooner rather than later.
Here are some of the reasons your cannabis company needs to start a blog now.
Get There First
The online space for cannabis is like the wild west right now. There are people there, but some may not last and others are winging it and winning top spots on Search Engine Results Pages (SERPS) with little to no effort. A purposeful content strategy can land you and keep you on top in Google searches, a vital part of people finding and engaging your business.
This is especially true of the Local Pack, the first five results with a map that you see in Google when you search for something with a physical location. The truth is, the SEO techniques that apply to every other business apply to the cannabis industry as well. The first companies to employ the right content strategy will likely be among the most successful.
At the moment, the authority and expertise area of the cannabis industry are pretty open. There is little historical data in this newly legalized field to establish who is and who is not an expert who can speak with authority to both product and the business strategies necessary to succeed.
For example, since cannabis is still technically illegal at the federal level despite legalization at the state level, inventory must be for the most part locally sourced, as interstate commerce carries legal risks. Franchising across state lines offers another unique challenge even when the product is legal in that state.
Establishing your company’s authority and your personal expertise in this area, along with keeping abreast of new developments and sharing them on your blog will set you up as an expert in the eyes of search engines. Google and others will rank you higher because of this authority and expertise, making your company even more discoverable.
Your Competition Is, or Will Be
Like many booming fields, the cannabis industry is attracting some of the best business minds around. Many of these minds understand the importance of digital marketing, and understand the importance of SEO and other tactics when it comes to inbound and content marketing.
So if you are not one of the first there, if you do not establish your authority, your competition will if they have not already. At this point, not everyone is doing it, but everyone will be. The newest cannabis company could be your next major competitor, and you owe it to yourself to get ahead of them.
Online is the Future
Think of the number of businesses that have gone from in person to web sales where most transactions take place online. The online market for cannabis products is huge, and while not yet legal federally, legal challenges will soon come from various states that will change the legal landscape.
When it does, the online marketplace will boom. This marketplace is the future, and the more established your website and blog is, the more authority they have, the more likely they will be to top the list when it comes to cannabis related searches.
Yes, there are challenges. Keyword searches are still new
Also published on Medium.